My RSA PSA

My RSA PSA

My RSA PSA The annual RSA Conference held each Spring in San Francisco’s Moscone Center is one of the most well-known and longest-running cybersecurity conferences held in the US. With companion events in Asia and the Middle East, RSA is a massive endeavor that hosts...
Tech “Mad Libs”: Stop Selling on Specs!

Tech “Mad Libs”: Stop Selling on Specs!

Tech “Mad Libs”: Stop Selling on Specs! Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely nonsensical story is read out loud....
Bright Ideas for BrightTALK Webinars

Bright Ideas for BrightTALK Webinars

Bright Ideas for BrightTALK Webinars Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective at boosting web traffic,...
Crafting a Winning Proposal

Crafting a Winning Proposal

Crafting a Winning Proposal Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself. Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms should fear them too. If your company isn’t the...
The Power of Saying No

The Power of Saying No

The Power of Saying No How and Why Saying No Helps Your Product Strategy After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among the first to put their faith in your product...