If you build a better mousetrap, don’t expect the world to beat that path to your door if you don’t know how to spread the word. When you create a new product, it’s all for naught unless you get the word out. The product launch and communications process can be daunting, however. How and when do you spread the word? How do you reach the right markets and know if they are listening? Do you have all the tools you need to launch on time and under budget? The success of your product and company relies on a guided, results-oriented product launch process.
Katzcy Consulting can help your product take off! We understand the challenges of getting your IT or cybersecurity’s product out there. Our product launch specialists are skilled at every part of the product launch process to ensure your product is set up for success.
We offer the following product launch services:
- Market Research: When developing and launching a product, you need to know which markets to target. We conduct extensive market research for your product and target audience to strive for max market permeation.
- Segmentation: Once we have market research in place, we delve deeper and figure out how to best segment our marketing initiatives. We identify specific individuals or groups to target with your product and identify their buying triggers.
- Features Specification: Our team works with you to shape or adjust your product’s features and characteristics to ensure viability and marketability when launched. We offer guidance for adjusting your product so it will be the best it can be.
- Launch Strategy: A successful launch requires a clear, comprehensive plan! We will help you put together a launch strategy that determines your launch date, markets to target first, budget, secondary launch schedule and much more. This game plan will help keep your product on track.
- Branding & Marketing: Product launching doesn’t stop at the development finish line. We assist with the branding and marketing of your product, including name creation, trademark or copyright obtainment, digital advertising, and much more. This is where we really get the word out and set your product up for success.