Katzcy Blog

INSIGHTS ON LEADERSHIP, GROWTH AND MARKETING FOR TECH FIRMS
Top 6 Conferences to Get Cyber Trained in 2020

Top 6 Conferences to Get Cyber Trained in 2020

As a small or mid-sized business, you likely don't have deep training pockets, much less time. Choosing the right conferences is critical. Conferences can offer you the ability to:  Get trained in a short time on the latest trends and tactics Network with peers for...

Cybersecurity Meets Esports With a Cause

Cybersecurity Meets Esports With a Cause

Cyber competitions are exciting. Really. Whatever their format – from standard Capture the Flag, to Jeopardy-style questions and answers, to real-world simulations where teams attack or defend a facility’s network and information – amateur and professional players...

Changing Her Game: From Perfection to Perseverance

Changing Her Game: From Perfection to Perseverance

As a woman in tech, I am often asked what we need to do to get more women interested in tech jobs and cyber careers. Previously, my response might have been something along the lines of doing away with the traditional 40-hour work week, stop trash talking “part-time”...

Welcome to San Francisco

Welcome to San Francisco

I was recently contacted by the RSA Conference organizers to survey my opinions about moving the event out of San Francisco in the future. To help “continually provide the best attendee experience possible,” they are considering moving the event to Chicago, Las Vegas,...

My RSA PSA

My RSA PSA

The annual RSA Conference held each Spring in San Francisco’s Moscone Center is one of the most well-known and longest-running cybersecurity conferences held in the US. With companion events in Asia and the Middle East, RSA is a massive endeavor that hosts as many as...

Watch Your Language

Watch Your Language

“Watch your language!” We’ve probably all heard that before. Maybe it was from Mom when you tried out a new word you heard on the bus, or maybe you’ve said it to your own kids. However, my warning today to “watch your language” carries a different meaning. I know...

Rethinking Your Industry Analyst Relationships

Rethinking Your Industry Analyst Relationships

“It was Take Your Kid to Work Day,” the clearly beleaguered child complains to her friends in a recent “Got Milk?” TV commercial that parodies grown-ups grumbling after work over beers at the local watering hole. “My dad’s a research analyst,” she continues, with an...

Make Your Next Sales Pitch Marvelous

Make Your Next Sales Pitch Marvelous

Amazon’s hit series The Marvelous Mrs. Maisel recently won an Emmy for Outstanding Comedy Series. Set in the 1950s, Midge Maisel’s idyllic life is upended when her husband leaves her, starting her down a path that leads to her discovering and developing a talent for...

Strategic Planning: Kicking Off the New Year

Strategic Planning: Kicking Off the New Year

Admit it: When you receive your invitation to your company’s annual strategic planning meeting, do you have to suppress a groan? These meetings always have the same agenda, cover the same topics, and resurrect the same struggles as the previous year. Wouldn’t they be...

Verbosity Is Killing Your Website (And This Title Too)

Verbosity Is Killing Your Website (And This Title Too)

Credibility & Writing for the Web Your website tells the world who your company is and what you do. But, presented the wrong way, your messaging could actually be hurting you. You know that well-crafted 100-word company description featured on your homepage? And that...

Making the Leap to SharpSpring

Making the Leap to SharpSpring

In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.” Katzcy is excited to make the leap to SharpSpring — a company that clearly understands how to provide...

A Journey for a Woman in Technology

A Journey for a Woman in Technology

As the newest member of the Katzcy team, I am thrilled to write my first blog. To break the ice, I will give you some personal insight on my journey as a woman in technology. I hope you find this chapter in my tech career interesting! There is that well-known saying...

Tech “Mad Libs”: Stop Selling on Specs!

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely nonsensical story is read out loud. While these word games may be a thing of...

Bright Ideas for BrightTALK Webinars

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective at boosting web traffic, increasing brand awareness, and...

Crafting a Winning Proposal

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself. Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms should fear them too. If your company isn’t the low-cost provider and you...

Did You See It? Verizon DBIR Released

Did You See It? Verizon DBIR Released

Now in its 11th year, the Verizon 2018 Data Breach Investigations Report is one of the most comprehensive of the annual reports, including analysis on 53,308 incidents and 2,216 breaches from 65 countries. Peruse the seminal Verizon Data Breach Investigations Report...

The Power of Saying No

The Power of Saying No

How and Why Saying No Helps Your Product Strategy After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among the first to put their faith in your product or service. With that,...

Reporting Season

Reporting Season

Whether you consider them a marketing gambit or rely on them to help discern trends, cyber research reports and surveys have become part of the annual cyber news cycle. Below we list several interesting reports that were released in early 2018 and why they may be...

A Part-Time CMO Can Grow Your Business to New Heights

A Part-Time CMO Can Grow Your Business to New Heights

The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business will spring from their germ of an idea. So, it’s always surprising when...

What Makes It a Tide Ad?

What Makes It a Tide Ad?

3 Takeaways from the Tide Super Bowl Commercials I know it’s been a minute since Super Bowl Sunday, but I keep finding myself thinking about the Tide ad. Each year the competition is fierce among the top brands in their pursuit for the best commercial. While there is...

Announcing the Cyber Event Hub!

Announcing the Cyber Event Hub!

Katzcy Consulting just launched a time-saving, new resource for the cybersecurity community. The Cybersecurity Conference Calendar consolidates all cybersecurity events into one, easy to browse location and is designed to help cybersecurity companies plan their...

Cybersecurity Is Art, Not Just Science

Cybersecurity Is Art, Not Just Science

Most articles on cybersecurity focus on the technology aspect. Whether it’s commenting on the shortage of skilled talent holding some sort of STEM degree, or beating back the latest attack using “x” code patch, cyber is almost exclusively considered a scientific...

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