Blog
December 12, 2018

Rethinking Your Industry Analyst Relationships

“It was Take Your Kid to Work Day,” the clearly beleaguered child complains to her friends in a recent “Got Milk?” TV commercial that parodies grown-ups grumbling after work over…
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Blog
November 15, 2018

Make Your Next Sales Pitch Marvelous

Amazon’s hit series The Marvelous Mrs. Maisel recently won an Emmy for Outstanding Comedy Series. Set in the 1950s, Midge Maisel’s idyllic life is upended when her husband leaves her,…
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Blog
November 5, 2018

Strategic Planning: Kicking Off the New Year

Admit it: When you receive your invitation to your company’s annual strategic planning meeting, do you have to suppress a groan? These meetings always have the same agenda, cover the…
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Blog
October 16, 2018

How Dark Cubed Sounded the Alarm About IoT Security Concerns

We’re in the Business of Monitoring for Threats Every once in a while, during the normal course of taking care of business, something gives you pause. You’re moving at the…
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Credibility & Writing For The Web
Blog
September 25, 2018

Verbosity Is Killing Your Website (And This Title Too)

Credibility & Writing for the Web Your website tells the world who your company is and what you do. But, presented the wrong way, your messaging could actually be hurting…
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Blog
September 9, 2018

Making the Leap to SharpSpring

In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.” Katzcy is excited to make the…
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Blog
August 24, 2018

A Journey for a Woman in Technology

As the newest member of the Katzcy team, I am thrilled to write my first blog. To break the ice, I will give you some personal insight on my journey…
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Mad Libs in Today's Tech Sales Pitches
Blog
July 27, 2018

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new,…
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Blog
May 31, 2018

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly…
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Winning Proposals with Katzcy & Proposify
Blog
May 15, 2018

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself. Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms…
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