Mad Libs in Today's Tech Sales Pitches
Blog
July 27, 2018

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new,…
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Blog
May 31, 2018

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly…
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Winning Proposals with Katzcy & Proposify
Blog
May 15, 2018

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself. Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms…
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Verizon DBIR
Blog
April 16, 2018

Did You See It? Verizon DBIR Released

Now in its 11th year, the Verizon 2018 Data Breach Investigations Report is one of the most comprehensive of the annual reports, including analysis on 53,308 incidents and 2,216 breaches from 65…
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Blog
April 6, 2018

The Power of Saying No

How and Why Saying No Helps Your Product Strategy After you start a new company or create a new product, your first clients will always hold a special place in…
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2018 Cyber Reports
Blog
March 29, 2018

Reporting Season

Whether you consider them a marketing gambit or rely on them to help discern trends, cyber research reports and surveys have become part of the annual cyber news cycle. Below…
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Part-Time CMO Can Grow Your Business
Blog
March 12, 2018

A Part-Time CMO Can Grow Your Business to New Heights

The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business…
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What makes it a Tide ad?
Blog
February 26, 2018

What Makes It a Tide Ad?

3 Takeaways from the Tide Super Bowl Commercials I know it’s been a minute since Super Bowl Sunday, but I keep finding myself thinking about the Tide ad. Each year…
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Cybersecurity Event Calendar
Blog
September 7, 2017

Announcing the Cyber Event Hub!

Katzcy Consulting just launched a time-saving, new resource for the cybersecurity community. The Cybersecurity Conference Calendar consolidates all cybersecurity events into one, easy to browse location and is designed to help cybersecurity…
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Cybersecurity is Art
Blog
July 5, 2017

Cybersecurity Is Art, Not Just Science

Most articles on cybersecurity focus on the technology aspect. Whether it’s commenting on the shortage of skilled talent holding some sort of STEM degree, or beating back the latest attack…
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