Jessica Gulick

Jessica Gulick is Katzcy's CEO. She relishes working closely with clients to design go-to-market strategies that amplify their strengths and align to their marketing goals.
Top 6 Conferences to Get Cyber Trained in 2020

Top 6 Conferences to Get Cyber Trained in 2020

As a small or mid-sized business, you likely don't have deep training pockets, much less time. Choosing the right conferences is critical. Conferences can offer you the ability to:  Get trained in a short time on the latest trends and tactics Network with peers for...

Changing Her Game: From Perfection to Perseverance

Changing Her Game: From Perfection to Perseverance

As a woman in tech, I am often asked what we need to do to get more women interested in tech jobs and cyber careers. Previously, my response might have been something along the lines of doing away with the traditional 40-hour work week, stop trash talking “part-time”...

My RSA PSA

My RSA PSA

The annual RSA Conference held each Spring in San Francisco’s Moscone Center is one of the most well-known and longest-running cybersecurity conferences held in the US. With companion events in Asia and the Middle East, RSA is a massive endeavor that hosts as many as...

Make Your Next Sales Pitch Marvelous

Make Your Next Sales Pitch Marvelous

Amazon’s hit series The Marvelous Mrs. Maisel recently won an Emmy for Outstanding Comedy Series. Set in the 1950s, Midge Maisel’s idyllic life is upended when her husband leaves her, starting her down a path that leads to her discovering and developing a talent for...

Tech “Mad Libs”: Stop Selling on Specs!

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely nonsensical story is read out loud. While these word games may be a thing of...

Bright Ideas for BrightTALK Webinars

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective at boosting web traffic, increasing brand awareness, and...

Crafting a Winning Proposal

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself. Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms should fear them too. If your company isn’t the low-cost provider and you...

Reporting Season

Reporting Season

Whether you consider them a marketing gambit or rely on them to help discern trends, cyber research reports and surveys have become part of the annual cyber news cycle. Below we list several interesting reports that were released in early 2018 and why they may be...